Danish homeware retail chain, JYSK, has launched a store in Nakheel Mall, Palm Jumeirah, Dubai, UAE as green shoots appear in the struggling retail sector.

Following the hugely successful opening of its debut location in Umm Suqeim in early 2018, adding to stores in Mirdif City Centre and BurJuman Mall in 2019, the Scandinavian homeware pioneers opened the store spanning across 12,500 square feet.

JYSK covers home needs, from bed linen, duvets, pillows, mattresses, sofas, small furniture and garden furniture, to textiles, accessories and everyday essentials.

At the opening ceremony Jens Ravnbøl, founder of the Mercurius International Group, said: “The opening of our fourth Dubai store is a testament to our brand promise to bring the best of Scandinavian living to our customers. We have no doubts our new store will quickly become the new hotspot for home interior lovers. This new addition marks a new era in our Middle Eastern operations, and we are confident we will be able to add many more outlets to our portfolio in the near future.”

JYSK has more than 2,800 stores in over 50 countries worldwide with deep roots in Scandinavian design. Visit JYSK’s online UAE store at jysk.ae