GITEX Shopper 2018

Not for the faint-hearted – the annual consumer electronics scramble at Dubai World Trade Centre (DWTC) is well underway with huge numbers of bargain hunters flocking to the sale.

GITEX Shopper 2018 has witnessed a consumer electronics sales splurge during its opening two days as UAE residents and visitors battle for discounts, bargain bundles and prizes at the region’s largest consumer electronics shopping event.

Running until 11pm on Saturday 6 October, crowds jostle to grab the latest smartphones, smart TVs, laptops, home electronics, gaming consoles, wearable technology and cameras at low prices.

“GITEX Shopper is the biggest consumer electronics event in the GCC and we’re seeing why,” said Narayan Agarwal, CFO of retail chain EMAX. “This is one place we can connect to customers and see what other retailers are doing. GITEX Shopper connects customers with retailers and brings all the brands under one roof. As a retailer we want to offer exclusive value to GITEX Shopper customer because this is the one platform where customers expect the best deals they can get – and EMAX is delivering.”

The very first to enter GITEX Shopper 2018 was British Dubai resident, Joe Lee: “This is my first visit to GITEX Shopper. I’ve heard it’s the best place for tech bargains. I’m here to upgrade my Samsung watch and I’ve promised myself I’ll pick up a 4K TV. I’m considering a [Sony] PS4, too. It’s cool to see MG cars here and I spotted the massage section which I’m taking advantage of after a look around.”

Ranzel Barretto, a Dubai resident originally from India, added: “I have been coming to GITEX Shopper for many years and always buy something. I usually buy laptops, but this year I’ve bought a phone. I went for a Samsung S9 plus, which I got for a really good deal. My favourite thing about GITEX Shopper is the flash sales, I love them. I research a lot online for electronic products that I plan to purchase, but if there is a product which I don’t have knowledge about, then it’s great to have these guys on hand.”

With hourly ‘Shop & Win’ draws for GITEX Shopper visitors to win their on-show purchase values back in cash, and the ‘Visit & Win’ draws awarding a host of other prizes that include Nikon Coolpix B500 cameras, AED1,000 Dell vouchers, Honor 8X smartphones and Microsoft Xbox One S TTBs. Visitors can also get up on stage to win daily holiday package giveaways to a variety of international destinations including Georgia, Azerbaijan and India at the daily GITEX Shopper 2018 ‘Price is Right’ contest.

“The excitement and drama in a winner takes all raffle, let alone the level of prize value afforded to the winner, is exactly the type of unique value proposition which keeps bringing crowds to GITEX Shopper year after year,” said Avinash Shanbhogue, Portfolio Director of GITEX Shopper.

GITEX Shopper 2018 is open daily from 11am – 11pm. Tickets are priced at Dh20, while students enter for Dh10. Entry is free for children under five. Tickets can be purchased through or onsite.