Brace yourself – in a move sure to split opinion right down the aisle, Turkish Airlines has unveiled a stylish new cabin crew uniform.
The bold outfits will come into play following the opening of the Istanbul New Airport – the new home of the airline
Inspired by many classic elements of Turkish design and culture, the uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details.
The global airline, which claims to fly to more countries than any other, paired up with Milan-based Haute Couturier Ettore Bilotta to create the dynamic new uniform design heralding a new era and brand identity for the national flag-carrier.
Unique and recognisable with a deep red and anthracite grey palette, the collection includes hats, gloves, pyjamas, dresses, bags and accessories.
New designs were not only conceptualised in consultation with fashion leaders and Turkish Airlines’ own team of cabin crew, but tested rigorously on long-haul trial flights in different climates.
M. İlker Aycı, Turkish Airlines Chairman of the Board and the Executive Committee commented, “Turkish Airlines is always thrilled to collaborate with such creative and distinctive talents which blend elegant and practical design. While maintaining traditional elements of Turkish design and culture, the new uniforms are professional and stay true to a culture of hospitality, just like our airline.”
Ettore Billotta, the fashion designer behind the uniforms said, “When I started to design for Turkish Airlines, the first thing that inspired me was Istanbul. This city has been a melting pot for art and civilisation for centuries and has a rare richness as a common heritage of many cultures. I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality.”
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots.