Mobile gaming across the Middle East is growing, according to a survey of gamers and their habits
AdColony EMEA partnered with OnDevice to conduct the research across the UAE, KSA and Egypt, which found results such: as almost 90% of smartphone owners in the UAE, Saudi Arabia and Egypt are playing mobile games. The organisations claim results tally with trends of the global gaming market, which they say will reach over US$115 billion in 2018.
According to the report, the mobile gaming industry accounts for nearly half of all global gaming revenue and there are over 800,000 mobile games in the App Store, which accounted for more than 80% of all app revenue from Apple’s iOS App and Google Play Stores.
With respondents over 16 years old across various local demographics, the survey paints a rosy picture for the future of mobile gaming regionally, according to AdColony EMEA’s Samantha Billingham: “The gaming industry is no longer a niche arena for a certain age group or consumer segment. With the advent of mobile gaming and improvements to hardware used in playing these games, gaming has become a viable form of entertainment for players from all backgrounds and ages. You might not consider yourself a mobile gamer but this doesn’t change the fact you are playing games on your mobile phone.”
Michael Ward, COO at OnDevice Research said: “Research indicates the United Arab Emirates was crowned the top region for smartphone penetration in 2017, with an amazing 80.6% penetration rate and a grand total of 7.5 million people with smartphones. Over 80% of people agree that they feel happy and relaxed while playing a game which is a huge opportunity for brands when trying to capture consumer attention in high potential mobile gaming environments.”