In a world where 49% of millennials would consider using financial services from Google and Apple, according to insights from asset management specialists Blackrock, BI, Federal Reserve, it is increasingly evident that new technologies are reshaping the future of online investments and creating greater equality, fairness and accessibility

However, findings from fund management group, Fidelity, reveal that while women consider themselves less knowledgeable about investing and do not feel as confident doing so, and yet, the same research suggests that women are better traders saving more money than men and earning more on their investments.

The rise of women

“Boys will be boys and this gender overconfidence leads to excessive trading and reduced annual net returns in comparison to their female counterparts. The rise of women in finance is a necessary tool for enabling the positive impacts of full-scale female participation in economic, political and public life. Technology is this aim’s most powerful tool,” said Steen Jakobsen, Chief Economist, CIO & Co-head of Global Sales Trading, Saxo Bank Group

Offering an educational perspective on how to invest using the right tools and services – from learning the fundamentals to setting goals and getting expert help – Hansen provided a multi-dimensional personal and professional view on using technology to grow and retain wealth, access financial markets, trade local equities and bonds, and access investment expertise at a Dubai Business Women’s Council event.

“There is so much that women can do to manage their wealth through self-directed investment and technology empowers confidence through making investment practices easier and more accessible. We are already witnessing vast quantities of wealth being managed by women and the trajectory for women outpacing men is on a steady, upward trend. It is time for the financial industry to adopt ways of conducting business in recognition of the evolution towards an equal representation,” explained Jennifer Hansen, Executive Vice President and Head of Global Sales Strategy and Execution.

A balancing act

As one of the region’s best performers for improving gender balance, women in the UAE account for 59% of the national UAE labour workforce across diverse professional sectors, according to citation by the Ministry of State for Federal National Council Affairs. With this significant contribution to the economy, Hansen insists that the collective influence of women raising their voices, not only in the UAE but across the region and the world, will have positive impacts on the industry better serving female investors.

“Female leadership representation is a fundamental asset for societies and gender balance is not about moulding women to fit into traditional male models of success, but about changing the model itself. I hope that more women and men in senior leadership roles continue to speak out on the benefits of placing equal value on the contributions of both men and women as a means to better engagement, performance and increased innovation”, said Dr. Raja Al Gurg, President, Dubai Business Women Council.