We all know and love Facebook.  Let’s be honest, how often are we on our phones checking to see what everyone is up to?  Facebook has changed dramatically over the years, it is now our go to source for news and views, as well as our stalking our friends.  So why should businesses be more au fait with Facebook?  Here are just a few stats that you can impress your staff with on how important Facebook marketing could be to your business

By May 2014 Facebook in the Arab region was up from 15% to over 21.5% (Arab Social Media Report)

Facebook has over 1.86 billion active users  – a 17% increase year on year (Facebook 02/01/17)

The like and share buttons on facebook are viewed across 10 million websites daily

At 1.15 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) – Despite owning Instagram and WhatsApp (CNN)

Smart phone users check Facebook 14 times a day (The Daily Mail)

And they track what sites you have visited even after you log off (The Daily Mail)

Country Usage – UAE

2.3 million Facebook users in the UAE (MVF Global)

Facebook penetration at nearly 44.92%, of which 66% are male and 34% are female

Best time to post in the day 1pm – 3pm (Stat.ae)

Best time to post at night 10pm – 1am (Stats.ae)

Facebook penetration – 41.66% – 13 and above

Whereas 46% of 25 to 34 year old Facebook members in the UAE (MVF Global)

UAE generate 2.7 billion page views each month (Grant King, IHC)

Users spend an average of 25 minutes each visit  (Grant King, IHC)

Country Usage – Saudi Arabia

8m of the country’s 31m people use Facebook (Arab Social Media Report)

The largest number of users is aged 26 to 34 (Arab Social Media Report)

2.4 million active users (Arab Social Media Report)

87% of Saudi users of social media are men (Statista, Q2)

88% own a Facebook account (Statista, Q2)

Facebook Facts

75% of Facebook subscribers say that they are asked for advice on their friends buying decisions vs. 51% of social media users (Mindjumpers)

This equates to More than 1.1 billion people use Facebook on a mobile device on a monthly basis.  That’s 1/7 of the people on planet Earth (CNN)

42% of marketers say Facebook is critical or important to their business (State of Inbound Marketing, 2012)

They earn an average of US$5.85 from every US user (Quarz)

Every minute there are 1.8 million new ‘likes’ (The Daily Mail)

Auto-posting to Facebook decreases likes and comments by 70% (Digital Buzz Blog)

Worldwide, there are over 1.65 billion monthly active Facebook users (MAUs) in the third quarter of 2016 (Statista)

1,79 billion people log onto Facebook daily (DAU), in the third quarter of 2016.  A 16% increase year on year (Facebook)

In Europe, over 5.15 million people are on Facebook.  This represents US$1.1bn in revenue (Tech.eu)

There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016 (Facebook)

1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year

On Thursdays and Fridays, engagement is 18% higher (Bit.ly blog)

42% of marketers report that Facebook is critical or important to their business (State of Inbound Marketing)

B2C Facebook interaction is 30% higher than average on Sundays (Mindjumpers)

There are more than one trillion posts on Facebook (CNN)

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)

Photo’s drive engagement

87% – Photo

4% – Link

4% – Album

3% – Video

2% – Status (SMI)

Fashion and beauty category purchases

33% for purchasers age 35-54

That number goes down to 13% for purchasers age 18-34 (SMI)

52% have stopped following brands due to inundation of boring information (SMI)

At 1.79 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC) Facebook continues to reign in popularity over other social media channels  (Zephoria Digital Marketing)